Name The Category Before It Names Itself
Strategic Intelligence for Category Leaders
We identify the linguistic infrastructure of emerging markets and help you own the vocabulary that will define tomorrow’s economy.
Our Methodology
We don't predict markets. We decode their linguistic DNA.
Every category-defining company shares a common trait: they didn’t just build better products, they owned the language their market used to think about the problem.
Our intelligence process reverse-engineers this phenomenon, identifying the semantic patterns that emerge 18-36 months before markets crystallize around them.
This is the same analytical framework we use to curate our portfolio of category-defining domains.
Category Emergence Intelligence Brief
Your Strategic Positioning Advantage, Distilled Into 20 Pages of Market Foresight
This comprehensive analysis reveals how your category will be named, discussed, and defined before it becomes obvious to competitors.